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Tag Archives: Gender Smart Marketing
Marketing to women – why it is important to be gender-smart to win female brand loyalty
A recent Harvard Business Review article, The Female Economy, demonstrated the size of the current and female market. The authors commence their piece with: “Women now drive the world economy. Globally, they control about $20 trillion in annual consumer spending, … Continue reading
Posted in Marketing
Tagged Gender Smart Marketing, Harvard Business Review, Marketing to Women
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