Dec 29 2009
Marketing to women – why it is important to be gender-smart to win female brand loyalty
A recent Harvard Business Review article, The Female Economy, demonstrated the size of the current and female market. The authors commence their piece with:
“Women now drive the world economy. Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. Their [...]