Feb 17 2010
Research by Catalyst consistently highlights that stereotyping is the biggest barrier for the progression of women in Corporate World.
I believe the fault lies with our brain. It consists of over 180 billion neurons, each processing information through 15,000 synapses per second. So as to be efficient and save energy, the brain “cheats” and creates shortcuts [...]
Mar 31 2009
Women’s networks or affinity groups, have traditionally been utilised as a mechanism for organisations to attract and retain women. In a lot of businesses, this is the main sole purpose, mostly acting as a recruitment PR activity “We have a women’s network, so, by implication, we support women in business.” Whilst some enlightened organisations really [...]
Feb 24 2009
When times are hard, it is only second nature to run and hide. To take time to introspect on us and on our lives. Why? Because, given the economic challenges being faced, stirring trouble by recommending new ideas, new approaches in a time when heads are being counted for axing.
However, we would argue that this [...]
Feb 18 2009
A few years ago I was working for the world’s second largest spirits company. I was the first saleswoman the organisation had in Spain, its most strategically important market in Europe. I was given a geographical area, set the sales targets and after a training period on the field, I began my 6-month baptism-by-fire sales [...]