Christina’s breadth of experience give her unparalleled insight into a vast range of commercial issues. Christina is the Chief Engagement Officer of Aquitude (, a brand engagement consultancy, which works with corporations to engage with their main stakeholders – their employees and their customers.

From Retail Management through to Digital Marketing and Business Transformation consultancy, Christina’s breadth of business expertise has equipped her to deliver cutting-edge speaking and training programmes world-wide. She is a recognised opinion leader in the fields of Innovation, Marketing, Retail and Digital Customer Experience.

From an early career in the cut-throat world of Supermarket Merchandising through to creating and running a luxury outlet in Mayfair, she has experience in the management of the complete retail supply chain. She also has first-hand experience in managing the transition from physical retail to e-commerce.

She has consulted some of the most cutting edge retailers such as mobile operator O2 on their retail strategy and digital players in the online gaming world, such as Ladbrokes plc, Betfair plc and Gala plc. She is currently authoring a book on Omni-Channel Customer Experience, with case studies from leading brands such as Tesco plc, Carrefour and Paddy Power, among others.